Beschreibung
Globalizing Responsibility: The Political Rationalities ofEthical Consumption presents an innovative reinterpretation ofthe forces that have shaped the remarkable growth of ethicalconsumption. Develops a theoretically informed new approach to shape ourunderstanding of the pragmatic nature of ethical action inconsumption processes Provides empirical research on everyday consumers, socialnetworks, and campaigns Fills a gap in research on the topic with its distinctive focuson fair trade consumption Locates ethical consumption within a range of socialtheoretical debates -on neoliberalism, governmentality, andglobalisation Challenges the moralism of much of the analysis of ethicalconsumption, which sees it as a retreat from proper citizenlypolitics and an expression of individualised consumerism (Quelle: Google Books API)
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