Purple Cow by Seth Godin (Summary)

Beschreibung

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to transform your business by daring to be different and becoming remarkable. Imagine being on a road trip to a place you ve never been to before. As you re driving along, you see fields of black-and-white cows, hundreds of them! Immediately, they grab your attention and you become mesmerized. As you continue to drive, you continue to see fields of cows and that initial excitement begins to wear off. And then, just twenty minutes later, you re bored. The cows are no longer interesting, they no longer grab your attention. They re all the same. Do you know what s not the same? Purple Cows! If you re driving along and you see a purple cow, that would certainly grab your attention, right? In today s crowded marketplace, a Purple Cow is just what you need to build a successful business. What makes you different? What makes you stand out? Why are people going to want to buy what you re offering? Well, Seth Godin aims to help you figure out what your Purple Cow is and teach you how to market a successful business. As you read, you ll learn why you should market a product instead of running a company, why not taking risks is riskier than taking risks, and which type of consumer you should be marketing for. (Beschreibung aus externen Buchdaten)

eingeordnet in Lernhilfen | 6 ähnliche Bücher direkt verlinkt.