Hooked

Beschreibung

Revised and Updated, Featuring a New Case Study How do successful companies create products people can t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model ”a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles,  these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder ”not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: ¢ Practical insights to create user habits that stick. ¢ Actionable steps for building products people love. ¢ Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. (Beschreibung aus externen Buchdaten)

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